When is a cover letter essential?
First and foremost, you need to include a cover letter in any job listing that specifically asks for one. Leaving a cover letter out when it’s requested almost guarantees that you’ll be passed over for applicants who took the time to write one.
If you have a fairly extensive professional history outlined on your resume, a cover letter is also useful for highlighting the skills and experience most relevant to the job in question.
On the other hand, if you’re applying for a dream job but don’t have a huge amount of relevant experience, a cover letter is a good opportunity to communicate your passion for the industry and role and tell a story about why you should be given a job interview even if you aren’t the most qualified candidate.
In any case, consider your cover letter as another opportunity to sell yourself for the job.
When is a cover letter not needed?
There are some scenarios in which you don’t need a cover letter, such as when there’s nowhere to upload it in a job application or when you’re applying to someone you have worked with before or know well – and they’ve advised that one is not necessary. If you’re unsure, though, it’s best to err on the side of caution and include a cover letter to show you’re serious about the job. If you’re working with a recruiter or hiring manager, it’s best to ask directly.
Even if a cover letter isn’t necessary, remember that a resume still isn’t the be-all and end-all.
In 2022, your professional profile extends to your LinkedIn and other social media profiles, and even a dedicated online portfolio (depending on your industry). With this in mind, it’s important to keep your social profiles up to date and relevant to the jobs you’re applying for.
RELATED: 8 ways to perfect your ‘social resume’
How to write a cover letter that stands out
So you’re applying for a job that asks for a cover letter, or you’ve decided it’s a good idea to include one anyway. What should you include in it? Employers and recruiters could be sifting through hundreds of cover letters to create a candidate shortlist, so it’s important to keep yours concise while clearly outlining why you’re the best person for the job.
Make sure to:
Aim to keep your cover letter to one page and only include information that is relevant to the specific job you’re applying for – avoid filling the entire page but instead stick to a few concise paragraphs.
Hiring managers are busy, so brevity is key.